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Episode · 6 days ago
Welcome to the Lead With Your Brand New Year Challenge! Week 3 : Know What You Stand For Today
We are moving through another week of the #LeadWithYourBrandChallenge! This is week 3 of the six week challenge to help you Lead With Your Brand in 2021! Jayzen is breaking down the Lead With Your Brandtm system and sharing a new step each week. This week is about knowing what you stand for today and finding the words to describe it. It’s all about being the best authentic you. After listening, visit to download a free PDF worksheet and the Five Steps To Lead With Your Brand!™
This episode, Jayzen welcomes Maureen Anderson to the show. Maureen has had a long career working in the live entertainment industry and is currently the CEO of the International Ticketing Association. Described as “the magic behind the button,” INTIX supports ticketing professionals across all live entertainment verticals. With live entertainment being among the hardest hit due to the pandemic, Maureen is leading the organization through what is arguably the most challenging time in the industry.
Maureen Andersen as President & CEO of the International Ticketing Association (INTIX) has clear goals: growing multi-national membership; delivering ongoing superior learning and professional development opportunities to members and the industry; developing and nurturing strategic relationships; increasing the INTIX brand recognition; and executing the Board of Director’s strategic plan. She is deeply committed to advancing the work and the professionalism of fan and patron engagement through ticketing, marketing and customer service innovations and best practices. Maureen brings a wealth of ticketing and live entertainment experience to INTIX having worked with organizations as diverse and extensive as AudienceView, BroadwaySF, Paciolan and The Denver Center for the Performing Arts. Maureen is a frequent speaker at industry conferences, seminars and workshops and has multiple published articles on industry issues. She is the recipient of several high-profile awards from INTIX, FutureTix, VenuesNow and Northeastern Junior College.
Episode · 1 week ago
Lead With Your Brand New Year Challenge! Week 2 : Define Your Audience
As we jump into 2021, Jayzen is thrilled to continue with the #LeadWithYourBrandChallenge! Each week for the next five weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps so that you can own your career in 2021 and achieve your next career breakthrough. This week is all about your career audience. Like any great brand, you have to determine who your super fans are so that you can super serve them. That is, who are the people in your career that come to you for advice, ask you to be on their team, appreciate the work you do and can help propel your career forward. After listening, visit https://www.leadwithyourbrand.com to download a free PDF worksheet and the Five Steps To Lead With Your Brand!™
Jayzen is thrilled to welcome Jack Rico to the show. As a bi-lingual, bi-cultural journalist, Jack brings an incredible perspective to understanding and serving his audience. He has worked across local and national television and radio, and is the host of two podcasts, ‘Brown and Black’ and ‘Highly Relevant,” a Latinx pop culture show about the "why and how" of multicultural entertainment. He is formerly the host of the Emmy-nominated ’Consumer 101,’ the first-ever television show from Consumer Reports, which aired nationally for two seasons on NBC and Telemundo
Jack Rico is the bilingual former host of the Emmy-nominated ’Consumer 101,’ the first-ever television show from Consumer Reports, which aired nationally every Saturday morning on NBC and Telemundo for two seasons. He is currently the host two podcasts, ‘Brown and Black’ and ‘Highly Relevant,” a Latinx pop culture show about the "why and how" of multicultural entertainment
You’ve seen him on the TODAY show and VH1, E!, MSNBC, Telemundo and Univision; heard him on Univision Radio; and probably read his work in People En Español magazine and NBCNews.com. As a native New Yorker, Jack also created ¡Viva Broadway! the first Hispanic initiative of The Broadway League.
He has been honored by the Associated Press, been the recipient of El Diario's 'EL' Award as well as a Latin Ace Award.
To learn more about Lead With Your Brand and the Career Breakthrough Mentoring program , please visit : https://www.leadwithyourbrand.com
To book Jayzen for a speaking engagement or workshop at your company, visit : https://www.jayzenpatria.com
Episode · 2 weeks ago
Now is the time to Lead With Your Brand New Year!
As we start 2021, Jayzen is thrilled to announce the #LeadWithYourBrandChallenge! Each week for the next six weeks, Jayzen is breaking down the Lead With Your Brandtm system into five steps. This week’s episode provides an introduction to the system and each week following you’ll learn a new skill and will be able to download a free PDF at to help you develop and refine your professional brand and achieve your next career breakthrough in 2021!
Plus, hear from amazing leaders in entertainment, tech, media & more starting with this week’s guest award-winning chef and restaurateur, Susan Feniger. Susan has had a number of highly successful restaurants across southern California and in Las Vegas and authored six cookbooks over her forty-year career. You’ve seen her on Top Chef Masters and on Food Network’s “Too Hot Tamales.” Susan is a great example of someone who extends her personal brand through everything she does, how she dresses and how she runs her company.
Iconic culinarian, author, and entrepreneur may be best known for her Modern Mexican concept, Border Grill restaurants, trucks, and catering, which she runs with her business partner of more than 35 years, Mary Sue Milliken. Now with locations in Las Vegas’ Mandalay Bay Resort and Casino, Downtown LA, LAX Airport, The Huntington Library, and Rose Bowl, Border Grill continues to serve street food-inspired regional Mexican cuisine with a commitment to sustainability and the best quality ingredients. In June 2018, Feniger and Milliken debuted BBQ Mexicana, a fast casual eatery with locations at Mandalay Bay Resort and Casino, Las Vegas Ballpark, and most recently inside the new Allegiant Stadium. The chefs returned to Santa Monica with Socalo, an all-day California canteen and Mexican Pub, in December 2019.
After graduating from the Culinary Institute of America in New York, she made a groundbreaking move in joining the nearly all-male kitchen at Chicago’s Le Perroquet, serendipitously meeting the only other woman in the kitchen—Mary Sue Milliken. After working for Wolfgang Puck at Ma Maison in L.A., Feniger went to the French Riviera to further hone her skills, and returned to open City Café with Milliken in 1981, forever changing L.A.’s culinary landscape by introducing eclectic dishes from around the world. That evolved into the larger CITY Restaurant in 1985—and the introduction of Border Grill as a simple spot for authentic home cooking and street foods of Mexico informed by the duo’s treks through the country. A James Beard Award that same year confirmed their impact on the nation’s cuisine.
Feniger and Milliken brought their innovative approaches to The Food Network with nearly 400 episodes of the “Too Hot Tamales” and “Tamales World Tour” series. They also were the original co-hosts of the popular food-centric radio show, KCRW’s “Good Food,” in L.A. Susan has co-authored six cookbooks, including Susan Feniger’s Street Food and competed on Bravo’s “Top Chef Masters” in 2010.
In 2018, Feniger and Milliken were named the recipients of the fourth annual Julia Child Award from The Julia Child Foundation for Gastronomy and the Culinary Arts, marking the first women to be honored. The distinction complements additional accolades, including the Elizabeth Burns Lifetime Achievement Award from the California Restaurant Association in 2013; earned induction into Menu Masters Hall of Fame in 2014; and the 2018 Gold Award from the Los Angeles Times for culinary excellence and innovation in Southern California.
Feniger is an active member of the community, and currently sits on the boards of the Scleroderma Research Foundation, L.A. LGBT Center, and L.A. Tourism & Conventions; works closely with Women Chefs and Restaurateurs, Share Our Strength, and Human Rights Campaign; and co-founded Chefs Collaborative.
Episode · 3 weeks ago
As we close out what is undoubtedly one of the most challenging years for most of us, we’d like to take a moment to reflect on the first season of the Lead With Your Brandtm Podcast and everything that happened in 2020. We were so fortunate to have so many incredible leaders as our guests this season and extend a heartfelt thank you to each of them. And of course, if you missed any episodes along the way, now is a great time to go back and listen.
Jackie Hernandez : CEO And Co-Founder Of NewMajorityReady
Elliott Masie : Learning Guru & Broadway Producer
Katie Chin : Celebrity Chef & Author
Perez Hilton : The Original Influencer
Gabrielle Gambrell : Communications Expert
Erin Uritus : CEO, Out & Equal
Brian Garish : President, Banfield Pet Hospitals
Juliette Morris : Former CEO, TuneIn
Patrick Gomez : Editor-in-Chief, The Av Club
Evan Shapiro : Producer
Andréa Richardson : SVP, The Glover Park Group
Shawni Chen : Partner, PwC
Val Nicholas : SVP, Summit Media Corporation
Dr. Lois Frankel : Best Selling Author And Coach
Joanna Popper : Global Head Of Virtual Reality, HP
Bill Imada : Chief Connectivity Officer & CEO, IW Group
Rekha Brar : Founder, Blossom Box Jewelry
Sharon Smith-Akinsanya : CEO, Rae Mackenzie Group™
Gail McGovern : President & CEO, The American Red Cross
In this episode, we’ve selected some of our favorite moments to share with you as a way to help you remember key advice on how to bring your best authentic self to work everyday. Now is the time to have a mindset shift and make sure that you are in thrive mode and ready to take control and make 2021 your year to breakthrough.
Thank you to all of our listeners. We always appreciate hearing from you and look forward to an incredible lineup of guests for Season 2, starting in January, 2021. We are kicking off the year with weekly step-by-step lessons to help you Lead With Your Brand everyday.
Happy New Year!