Jayzen is excited to welcome his friend, James Lavallee to the show! James is currently the Vice President of Global Marketing for The Trade Desk Dr. where he runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.
James has had an incredible career in sales and television advertising across Discovery Networks, ESPN, Comcast and NBCUniversal. Early in his career, he took very deliberate steps to build and hone his personal brand, which has led to career breakthrough after career breakthrough. His experience, tips and advice are full of career wisdom that everyone can learn from.
In celebration of Black History Month, be sure to check out the Lead With Your Brand Black Voices page that showcases the amazing career stories on the show from successful executives who happen to be black. Click over to LeadWithYourBrand.com/blackvoices for all of the insightful shows over our three seasons.
Vice President, Global Marketing
The Trade Desk
With more than 20 years of experience in Advertising Sales Marketing, James joined The Trade Desk in September 2021 as the Vice President of Global Marketing. James runs a team responsible for increasing global awareness and for positioning The Trade Desk as the programmatic leader and trusted partner for clients in the advertising ecosystem.
Most recently, James was Vice President of Integrated Marketing Solutions for Effectv (formerly Comcast Spotlight), the advertising sales division of Comcast Cable. In that role, he was responsible for creating and executing best-in-class revenue generating solutions, utilizing Comcast’s creative/technical capabilities to deliver results for local, regional and enterprise clients.
In November of 2020, James was named one of the Executive Leads for the Comcast RISE program. In this role, he developed and launched the overall strategy, branding, workflow and execution of the Comcast RISE program with a heavy focus on the Effectv awards that the program provides to BIPOC SMBs across the Comcast Footprint. In addition to the Comcast RISE program, he joined the Comcast DE&I Executive Council as the representative of the Comcast Advertising Division.
Prior to joining Effectv, he held the position of Vice President, Portfolio Sales Marketing at NBCUniversal, overseeing the ad sales trade marketing efforts for NBC, USA, Syfy, WWE and Chiller networks. He also worked in Advertising Sales Marketing for Discovery Communications, VH1 and ESPN.
James earned a B.A. at Tufts University in Boston and earned certificates in Sports Marketing and Advertising Sales and Marketing from New York University’s School of Professional Studies. James and his family reside in Brooklyn, New York.
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